Lone River – Still We Squeeze
Winter is often treated like a season to wait out — but Lone River sees it as a time to press in. Still We Squeeze invites people to reclaim winter through bold, unexpected moments of connection. I contributed to the strategy and concept, created the billboard story, and helped lead the visual execution across the deck — from AI-driven imagery to social content that extends the campaign’s spirit into the everyday.
Year 2025
Visual Direction/Art Direction – Noa Samassa
Strategy/Design – Na’im Kiah-Cook
Strategy/Copy – Bryan Badia
Art Direction/Copy – Kiara Hernandez