Films
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Art Direction
About
Mac OPS reframes snack time as a moment of strategic retreat — a break you earn, not just take. In a high-stakes gaming world, stepping away from the screen means risking everything. The campaign introduces a specialized squad that covers your mission while you refuel, blending the urgency of gameplay with the comfort of mac and cheese. Packaging becomes part of the battlefield — each cup designed like tactical gear, reinforcing the idea that even a snack can be mission-critical.
Year 2024
Art Direction – Noa Samassa
Designer – Xavier Duah
Video Editor – Lorena Pereira
Copywriting – Kiara Hernandez